If you have come across the advertisements from do-it-yourself website builders such as Wix and Squarespace you could be tempted to believe that you don’t need to be tech-savvy to build a website that looks great and functions exactly the way you’d like it to. As it turns out, there’s a lot of truth amongst this hype – these days it really is possible for those with no website development experience and limited technical ability to create a website that presents well and performs at least most of the functions you need it to.
All of which raises the question –
Should the next version of your business website be one that you’ve created internally or does it make more sense to leave it to the experts?
Should You Outsource Your New Business Website?
The short answer is … there is no short answer. Both options come with their own pros and cons and there are plenty of factors to consider. What is almost certain, however, is that it will be less costly to create and manage your website in-house. But the risk is that by saving money you lose out in other ways, perhaps by having a website that is less user-friendly, less professional-looking and less enticing than those of your competitors. When you only have a few seconds to make a good first impression, you want your site visitors to feel confident that yours is the right business for them.
In deciding which option to take a good starting point is to determine what it is that you want your website to do and whether you even have the internal resources to deliver on what you require. If your business can get by just fine with a website that is little more than an online brochure, outlining what your business is about and showcasing your products and services, you should be able to get your needs met via one of the user-friendly website builders. With any of these platforms you can choose from a wide range of templates for your design and then customise it to meet the needs of your business.
However, even though DIY website builders correctly promote themselves as being suitable for the non-tech-savvy, that doesn’t mean that a considerable investment of time is not required in order to create a business website. If you are going to delegate the task of creating a new website to a member of your team, be sure that that person has plenty of time available to do the job properly.
It’s when requirements are somewhat more complex that it might be best to call in the experts. When you look at the websites of those companies with which you compete for business, what do you see? Sophisticated sites with powerful functionality, eye-catching design and other features that set a high standard for your industry? Naturally you don’t want your business to suffer by comparison. The quality of the user experience will largely determine the level of engagement visitors have with your website. If your website looks shabby and is difficult to navigate your potential customers are going to click off it pretty quickly.
As in other areas of business, it’s best to outsource those things that you’re ill-equipped to manage in-house. When you outsource your website project you place the job in the hands of people who live and breathe this stuff. You don’t know what you don’t know, and a website development specialist will be able leverage their expertise to ensure that you get the most out of your site, most likely in a number of ways that you hadn’t even thought of.